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The SEO Benefits Offered by Google Plus

The social media landscape is ever-changing, with new networks cropping up all over the place. Some become popular, and some fail to pull in the crowd. When Google Plus was launched, everyone wanted to be on it, but the excitement was short-lived. Most of them found it cumbersome to use the platform and they stuck to Facebook and Twitter for their social interactions. However, G+ has now become a game-changer, [...]

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Google Places Reviews to your Rescue

Here is your one stop source to catch up on all that people are saying about your business on Google and across the web- Google introduces the reviews section as part of Google Places for Business. It is a great opportunity for the business owners to get customer feedback and even respond to it. Listing your company on the Google Places would be the best decision as it is bound to get your business [...]

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Is SEO on the downslide?

Speculations are rife that SEO industry is on the decline. Each time Google revamps its algorithms, the SEO industry experiences major upheaval. It is as if it’s very foundation is shaken and it’s crumbling down. But rest assured; these are just assumptions. Much ado about nothing! Only those who indulge in unethical SEO practices need to be wary of Google algorithms. The SEOs who swear by ethical [...]

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Formulating a Content Marketing Strategy

It would not be wrong to make a statement that SEO or SMO is all about Content Marketing. Content is the most vital ingredient for any optimization process. Content can make or break your brand. Since content cannot be taken lightly, having a strategy in place for content marketing will work in your favor. Those who wish to take their content marketing to the next level, read ahead… Why do you need [...]

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How do Videos Complement Content Marketing

Videos make an instant connection with viewers. Written content definitely can make a mark but visual medium reinforces the point and a well made video can win over clients for you. Adding videos to your website pages takes them a few notches higher on the search engines. A good video will make the viewer stay on the page to watch the video and then probably even opt for the product or service you [...]

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How to write the perfect title tag

Though title tag is what hits your eye first, it is often the most neglected. It is never given the due importance it elicits. A good title is what entices a reader to read through the article. Only an interesting title will prompt them to read and then of course it is up to the article to keep their attention. It would not be farfetched to say that not a single person will go to the article without [...]

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The Mystery of Explainer Videos Explained

The What, Why and How on Explainer Videos Let us begin by understanding the term first. True to its name, explainer videos are short videos, generally some seconds to maximum 3 minutes long, which present the business, explain a concept, or talk about the product or service. Animated explainer videos make a huge impact and are displayed on the company website to present the product or sell the service [...]

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Reputation management – Top Strategies

It is rightly said, that reputation cannot be ignored whether in life or in business. You cannot afford to overlook this most important factor as far as your business is concerned. It can make or break your brand. Online reputation is a fragile aspect that needs to be handled with care and patience. While promoting your business effectively, you also need to keep an eye on what others are saying about [...]

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Top Benefits of Local SEO

Gone are the days when you had to put leaflets in the postbox or place an ad in the local newspaper to advertise about your business. With people on the go, you need to capture your clientele much faster, without relying on the old mode of advertising which may merely find its way into the trash, without getting noticed. SEO could get you that online visibility; but that was general. Now to target [...]

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How to Make Your Tweet Effective

From the first tweet that was sent seven years back, to the current 300 billion tweets and counting, Twitter has come a long way and has become more than a social platform. It has become an essential tool for communication. This article is an attempt to help you create an effective, eye catching and re-tweetable (taking the liberty of coining a new word) tweet. Tweet Length: Coming up with just 140 [...]

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