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How to Get Your Travel Business on top of Local Searches

You may have invested a lot of time and energy to set up your travel website. You may have designed it creatively and made it very attractive and appealing. But of what use is a website if there are no visitors accessing it? You need to get listed on the search engine’s local search pages to ensure considerable number of visitors. How could you manage to garner the attention of the search engines? [...]

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Why is Mobile SEO Challenging?

Nobody could have envisioned the dominance that mobiles have started occupying over the internet. In the initial days, the internet usage was lesser owing to the low speed, high charges and other limitations. But now with service providers competing and offering several easy plans and high speed internet, people armed with smartphones in their hands are always communicating and searching or shopping [...]

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Why do Websites need Local SEO?

Users are relying more and more on the online resources to find products and services. Local businesses that are selling online and those into promoting their business online stand to benefit from these very users. But the biggest challenge for these local businesses is to gain visibility online. The sheer expanse of the internet makes it difficult for local small businesses to be visible, forget about [...]

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Never go Slack on your Reputation Management Strategies

Many wait until some negative publicity comes their way to put their reputation management strategies to full use. But why wait so long? If you are constantly working on the reputation of your business then there is no way that a negative comment would surface. So keep working constantly on that front and never go slack on maintaining a clean image of your business. To use the old adage here- prevention [...]

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Content Based Ranking Strategies for SEO

Time and again it has been reiterated by Google, the leading search engine that Content is King. High quality content on your website alone can capture the attention of the search engines. SEO is certainly becoming more and more content centric. Google definitely places a lot of significance to content in its ranking algorithm. Taking this inclination into consideration, you should focus on content [...]

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Optimize your Images for SEO

You have been religiously optimizing the content on your webpage. But often neglected are the images or photographs used on the webpage. They are added for the visual effect but often under-utilized. Now these very images can get you more visitors, just by following a few steps and help you rank higher on the search engine results. First let us be clear on why you need to optimize the images. When [...]

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How to Measure Leads on Social Media

Leads are a catalyst to your business. Any customer who might be interested or conducts an inquiry about your product or service becomes a lead. Generating leads gives you access to the wealth of potential customers. It also assists you in retargeting efforts. Hear a faint ring of social media anywhere? Yes, you’re right. Social networking can be effectively used to create leads for your business. [...]

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The Key to Building Trust in Online Business

Trust is most essential for any business and it takes long to build up credibility and trust for your business. It is not something that can be taken for granted; it has got to be earned. Making a name for your business is what you must undertake on a priority basis. Once your business gains the credibility and manages to establish a name, there is no limit to the profit you can generate from your [...]

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