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How Do Website Develop Bad Backlink Profile And How To Restore Your Profile

Do you have a very impressive website that you would like to promote online and in your enthusiasm have you done things that tarnished your website’s reputation and your online profile? You are not alone, there are thousands of websites out there, which suffer the same problem. One of the problem areas here is bad backlink profile. What is bad Backlink profile and how to restore your bad backlink [...]

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Google Penguin Update and the Over-Optimization Penalty

Google’s latest algorithm update, the Penguin, targets webspam tactics and very specific over-optimization strategies that websites have used to increase their rankings.  At the heart of this update is Google’s continuing insistence that websites provide value to search customers.  If your site has benefited from high rankings but has low value content, you have probably already been hit with [...]

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Manual Web Spam Action From Google

Do you know that Google frequently takes manual action against web spam? Not many people are aware that Google uses manual web spam control methods too. While it is true that most of the action against web spam is based on automated algorithmic processes, there are many instances that Google has taken manual action on websites. This is not just a mere assumption but Google has stated this clearly in [...]

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Is SEO on the downslide?

Speculations are rife that SEO industry is on the decline. Each time Google revamps its algorithms, the SEO industry experiences major upheaval. It is as if it’s very foundation is shaken and it’s crumbling down. But rest assured; these are just assumptions. Much ado about nothing! Only those who indulge in unethical SEO practices need to be wary of Google algorithms. The SEOs who swear by ethical [...]

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The Mystery of Explainer Videos Explained

The What, Why and How on Explainer Videos Let us begin by understanding the term first. True to its name, explainer videos are short videos, generally some seconds to maximum 3 minutes long, which present the business, explain a concept, or talk about the product or service. Animated explainer videos make a huge impact and are displayed on the company website to present the product or sell the service [...]

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Reputation management – Top Strategies

It is rightly said, that reputation cannot be ignored whether in life or in business. You cannot afford to overlook this most important factor as far as your business is concerned. It can make or break your brand. Online reputation is a fragile aspect that needs to be handled with care and patience. While promoting your business effectively, you also need to keep an eye on what others are saying about [...]

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The Impact of Google Hummingbird on SEO

In the volley of algorithms that Google comes up with- the latest one to be introduced is the Google Hummingbird. Every change that Google brings about in its algorithms rattles the SEO industry. But it has always been in the best interest of the internet users, giving them the best and fastest solutions to their queries. And this time around too, it should cause worry to only those who engage in black-hat [...]

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What Makes Your Website Search Engine Friendly A 2013 Review

As a webmaster one of the questions that you are required to constantly ask yourself is what makes your website search engine friendly. Finding the right answers is not going to be all that easy because the factors involved here keep changing. There are many search engines today and all of them have their own standards. Added to that each search engine keep changing their ranking parameters and their [...]

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Google Voice Search Is It An SEO Game Changer

In one of the recent Pubcon Conferences in Las Vegas Matt Cutts shared how voice search could become a more natural way of searching for information online. In his keynote speech he was explaining how the voice search is changing the nature of the search queries that are being used by the internet community. Taking it one step further he went on to explain Google’s capability to understand the search [...]

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Where is Google SEO Leading?

Google has been lately bringing about multi-pronged, strategic changes to its algorithm. As a webmaster or as a business owner, you need to take cognizance of all these changes that Google has been making and you should try to get the bigger picture so that you will be able to gear your ranking efforts in the right direction. One of the major changes that Google is pointing to is the fact that the [...]

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