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Google Penguin Update and the Over-Optimization Penalty

Google’s latest algorithm update, the Penguin, targets webspam tactics and very specific over-optimization strategies that websites have used to increase their rankings.  At the heart of this update is Google’s continuing insistence that websites provide value to search customers.  If your site has benefited from high rankings but has low value content, you have probably already been hit with [...]

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Manual Web Spam Action From Google

Do you know that Google frequently takes manual action against web spam? Not many people are aware that Google uses manual web spam control methods too. While it is true that most of the action against web spam is based on automated algorithmic processes, there are many instances that Google has taken manual action on websites. This is not just a mere assumption but Google has stated this clearly in [...]

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Secure Searches in Google – Keyword Data Blocked in Analytics

Google has made an announcement, which might come as a shock to all SEOs. Google has however, sugar coated this statement very carefully by stating that it is making all the keyword searches secure. What does Google mean by this? When a signed in users make a search in Google their keyword search details will not be passed on to the Google analytics. Google states that it is protecting the privacy [...]

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Where is Google SEO Leading?

Google has been lately bringing about multi-pronged, strategic changes to its algorithm. As a webmaster or as a business owner, you need to take cognizance of all these changes that Google has been making and you should try to get the bigger picture so that you will be able to gear your ranking efforts in the right direction. One of the major changes that Google is pointing to is the fact that the [...]

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Make Your Explainer Videos Stand Out To Drive More Traffic

As a webmaster or as a business owner, all that you will be aspiring for will be more traffic and higher sales conversions. It is not an easy task and it demands the best out of you. When you are making your explainer videos you are probably hoping to drive more traffic to your website and hoping to increase your sales. If you want to achieve the above goal, you need to make sure that your explainer [...]

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Challenges In Creating Multilingual Websites – SEO Considerations

Lately we have been focusing on creating multilingual websites. When you embark on this task yourself you are likely to be faced with a number of challenges yourself. What are the challenges that you are likely to face? We will limit our discussions to the SEO considerations. If you are handling your multilingual website’s SEO yourself, it will be comforting to know that you just need to apply the [...]

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What Is Your Online Marketing Strategy For 2013 Holiday Season?

Soon we will be entering into the holiday season and you should already be having your marketing strategy ready for this holiday season. Your campaigns should have already been launched and if you have not yet started your holiday marketing campaign then it is you need to rush into it with war footing. The first step here is to first decide on your marketing strategy. What is your online marketing [...]

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Beware Even No Follow Links Can Hurt Your Ranking

Many of us think that problems with link building and link spamming will arise only as far as ‘do follow’ links are concerned. No you could be wrong, even ‘no follow’ links can prove to be harmful for your website. In one of the recent Webmaster Central videos Matt Cutts was answering a question on whether ‘No Follow’ links can be harmful to a site in any way. In his response, though Matt [...]

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Understanding Google Webmaster Guidelines

Unlike some search engines Google does not ask you to pay any fee for the inclusion in the search results. You will get your website listed in Google totally free of cost. However the challenge here is to make your website worthy of this free inclusion. Google has to consider your website the most suitable site for any given search. It is your responsibility to make your website a suitable candidate. [...]

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Changes You Need to Know About Google and Bing

There have been a whole lot of announcements from the major search engines this week, that all webmasters should be aware of – especially from Google, because while its market share may have slipped slightly (while Bing-powered search has grown a bit), it’s still by far the most used search engine.   Cutts on Why Your PageRank Would Drop While not exactly an announcement, Google’s head [...]

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