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Another web spam comes to light

The startling revelation of the Gawker story brought to light that SEO firms are still resorting to malpractices like bribing bloggers. Google head of web spam, Matt Cutts responded on it affirming that Google is aware of such practices and has been coming down heavily on dozens of spammy sites and bloggers. What is the whole issue about? Let us look at this practice of offering money to bloggers. [...]

Read Article 3 Min Read Spam and SEO

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Google Penguin Update and the Over-Optimization Penalty

Google’s latest algorithm update, the Penguin, targets webspam tactics and very specific over-optimization strategies that websites have used to increase their rankings.  At the heart of this update is Google’s continuing insistence that websites provide value to search customers.  If your site has benefited from high rankings but has low value content, you have probably already been hit with [...]

Read Article 12 Min Read Google Universal

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Email Marketing – Is It Spam

Is Email Marketing spam by another name or a great marketing opportunity that you should be engaged in? Is there any situation where using email marketing is acceptable? Or is it a dying way to connect with would be customers that is no longer cost-efficient and relaiable? Email marketing drifts in and out of favor with web based companies, but has become increasingly popular of late for getting the [...]

Read Article 4 Min Read Spam and SEO

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Manual Web Spam Action From Google

Do you know that Google frequently takes manual action against web spam? Not many people are aware that Google uses manual web spam control methods too. While it is true that most of the action against web spam is based on automated algorithmic processes, there are many instances that Google has taken manual action on websites. This is not just a mere assumption but Google has stated this clearly in [...]

Read Article 4 Min Read Google Universal

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Have You Checked Your Website’s Security Lately?

What is having a website all about behind the scenes? Having a website is not all about SEO, traffic, linking, content and conversions. You have to be aware of how safe your site is for the people who visit it and also how secure our own information is. If you can’t provide a safe space on the web, you can’t expect to do much business. Website security is not directly linked to SEO, but it can [...]

Read Article 5 Min Read Spam and SEO

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Hack Alert!

Have you been hacked? Is there malware on your site that you may not even be aware of that is decreasing your ability to convert and potentially putting you and your customers information at risk? Hopefully, you are safe, but hacking is an activity that occurs everyday and hackers are skilled at hiding what they do. You need to monitor your site for malware not only to protect yourself and customers, [...]

Read Article 6 Min Read Spam and SEO

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SEO TIPS: Avoiding a Bad Name

Having and running a website is not all that it seems to be on the surface. Most new webmasters think they have a grasp on it all because they read a few forums and articles or did okay with a blog. While those are good starts to understanding what goes into a site, it’s far from being the whole picture. The truth is that there is a lot more going on than most new webmasters ever stop to consider. [...]

Read Article 4 Min Read Spam and SEO

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SEO TIPS: Malware Can Kill Your websites Traffic

What is the key to conversions online? Is it all about raw traffic? Is it about directed traffic? Is it a matter of a little bit of each along with other considerations? The answer isn’t as cut and dried as it may seem. There are a number of factors that lend them self to your being able to successfully convert online, but it all begins in one very simple, yet not so easy to attain, place. Traffic [...]

Read Article 4 Min Read Spam and SEO