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How to Use Social Media for Marketing?

Social Media has opened up a new avenue to market your brands. You can connect with your customers across various social networks. This breaks the traditional customer-producer relation allowing them to interact in real-time. Consumers are now treated more like a friend rather than mere means of business. So, how can you market your brand and connect with your consumer? Here are a few simple steps [...]

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Understanding Google Webmaster Guidelines

Unlike some search engines Google does not ask you to pay any fee for the inclusion in the search results. You will get your website listed in Google totally free of cost. However the challenge here is to make your website worthy of this free inclusion. Google has to consider your website the most suitable site for any given search. It is your responsibility to make your website a suitable candidate. [...]

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Traditional SEO vs Local SEO

Google is becoming more localized in all its search results. Earlier where people put in general and broad-based queries, they are getting more specific and location-based. As a website owner, your site needs to hit the first page results of Google for the keywords that matter to your business; and for branding purpose your site must figure for the long keyword phrases and top the Local SEO results. [...]

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Essential Tips to Increase Visibility on Local SEO

Before we get on to how to increase visibility on local SEO, let us first look at the term Local SEO. Local SEO targets your consumers within your company’s specific geographical area. It gets through to people based on the location and category of your business. For instance, if you have a localized business like a restaurant, then it does not make any sense to appeal to consumers elsewhere. Local [...]

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Measuring Your Social Media Strategy: Which Tool to Use?

In social media marketing, one can never post or publish content and wait for the magic to happen. There is no magic here and, like anywhere else, you need to get down to work here too. In order to do that, you need to understand how your strategy is working. So, where do you find the data that you need? Open any of your social network pages and you might come across many yardsticks to measure your [...]

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Facebook Fan Engagement – How to Achieve It?

Facebook is more than a networking site. Brands utilize this platform to create awareness, connect with customers and create a buzz about their offers. But how do you achieve all this? How to keep your fans and followers engaged on the page? Is it that only the content or the presentation matters? Read on to find answers to all your questions. Engagement – the meaning: Before we understand how to [...]

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Content Reigns Supreme, post Hummingbird

Time and again Google algorithms have proved that whatever changes, the supremacy of the Content will never diminish. Content has always been the ruling factor in SEO. Hummingbird algorithm caused a lot of flurry. Speculation of even the death of SEO took rounds. But in all this too, what stood out was the importance of Content. Hummingbird emphasized the stress on long tailed keywords. Its more like [...]

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How to Post Live Blogs on Tumblr

The Internet has made real-time communication all the more interesting. No matter where you are, you can still connect with the world and tell them what you are doing. Blogs help you achieve this easily. Live blogging, a new trend, gets instant information. Though most people use them to keep a record of events, they are also a popular way of displaying your creative commentary skills. Tumblr provides [...]

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It Is Time To Make Your Website An Authority Site

One of the things most webmasters look for when there are engaging in link building campaigns is to look for authority sites to get your links. Back links from authority sites have a great value in boosting your website’s ranking so you hunt for such sites and try to acquire back links. Has it ever occurred to you strongly that you should make your website as an authority site? Why should you always [...]

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The Benefits of LinkedIn Showcase Pages

What are they? Companies that have pages on LinkedIn can display and showcase their posts, photos and videos with the new Showcase Page of LinkedIn. A business with multiple products is bound to have specific customers for each of these products. Showcase Pages help in meeting such specific needs. The Company Page is still the center for all the activities, while the Showcase Page is more like an extension [...]

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